Plan Outline

Market

• 20-40K units/yr at $6
• Commercial Professionals  15%
• Artists 50%
• Advanced Amateurs 20%
• Others 15%

Product Specification
Single sheet positive/negative self processing 4X5 unit. ISO 25 monochrome. Used with Polaroid 545 holder in 4X5 and larger cameras with backs that accept this film holder. Ten sheets per box, with packet of sodium sulfite, and instructions-for-use. MSDS enclosed. Labeled for commercial and industrial sales.

Film

• EFKE PL 25 M or equivalent

Reagent

• Double pod, pH buffered monobath reagent with methyl cellulose thickener.

Pod

• Aluminized plastic with side burst adhesive

Sleeve

• Single sheet, folded and seamed opaque black paper. Channels to hold film at edges, adhesive strips at outer edges, and flap for receiver sheet

Receiver

• Diffusion Transfer Reversal, 4X5, glossy

Packaging

• 10 ready to use sheets per box, with sodium sulfite packet included

Cost Analysis (COGS)

• Materials 2.09
• Labor 0.38
• GM 50% (target)

Tooling

• Paper dies
• Sleeve folding and heat seal
• End cap crimper
• End cap mold
• Printing screen
• Pod dies
• Pod machine

Commercialization requirements

• Requires committed in-place distribution partner
• 8 months from funding to first sale
• Commitment of 10K units (1000 boxes) required from distributor

Alternative or adjacent Products

• Single sheet in-holder processing kit for use with 4X5 film holders
• Clearing tank
• Drying holder

Line Extensions

• Other BW emulsions

Intellectual Property

• RTP (clearance) and 3 new filings (done)  (US only) on improved mfg process, and two other key material aspects.

Investment

• $210K(USD) ship to stock
• or
• $25K(USD) Prototypes only for evaluation, further financing, and process development that would supply limited amounts of film to supporters and key photographers, and show the results.